Despite no rise in formal boycotts, a “silent boycott” against Israeli businesses has emerged since October 7. Companies, fearing backlash or reputational risk, avoid working with Israeli firms, even when they are the best choice.
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This trend, driven by concerns over protests and social media outrage, poses challenges for Israeli companies, particularly in high-tech sectors, as investments and business activities decline. Legal measures to counter this remain limited. For more on this, read the full article by Maayan Hoffman [3] on The Media Line.