While the practice is not new, it is to Facebook viewers who witnessed the auction of a 17-year old bride in the South Sudan. The Associated Press quoted a civil rights lawyer who had attempted to interrupt the auction — calling it “the biggest test of child abuse, trafficking and auctioning of a human being” – reporting that the winner of the auction is a man three-times the bride’s age and already married to nine other women. Although Facebook finally took down the event, that did not happen before the record-result: the largest dowry ever paid included five hundred cows, two luxury cars, $10,000, two bikes, a boat and a few cell phones. According to the AP, Facebook insisted the event was “discussed but not shown” (as if it mattered) while a government official insisted that it’s not an “auction” as Europeans see an auction. “It’s a tradition that goes back thousands of years but there is no word for it in English.”