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Hooman Estelami Book Talk: ‘The Americans of Urumia’

Hooman Estelami Book Talk: ‘The Americans of Urumia’

Starts on Mon, Jan 24, 2022 12:00 PM Mountain Standard Time (UTC-7)

Register here.

Hooman Estelami Book Talk: “The Americans of Urumia: Iran’s First Americans and their Mission to the Assyrian Christians”

About this event

Beginning in the 1830s, a small group of Americans began to settle in remote regions of northwestern Iran. Generation after generation of these Americans grew up in the Urumia region, formed their families, labored, and died there. Their work resulted in the establishment of Iran’s first medical college, a massive school system, and evangelical services for Persia’s Assyrian Christian population. They had deep humanitarian ambitions that impacted Iran for eight decades and formed the earliest connections between Americans and Iranians. Their work came to an abrupt and violent end due to the First World War, and history has since forgotten them. Using missionary memoirs and writings, archival records, and vintage photographs, this book profiles America’s initial connections to Iran and profiles four influential Americans who served in the Urumia region between 1835 and 1918.

Hooman Estelami is a professor at the Gabelli School of Business, Fordham University in New York City. He is the author of several books, including Marketing Strategy, Marketing Turnarounds, Simplified Business Research Methods, and Marketing Financial Services. Estelami is the editor-in-chief of the International Journal of Bank Marketing and previously served as the associate co-editor of the Journal of Product and Brand Management. His research has appeared in over 50 journal articles, for which he has received multiple prestigious awards. Using primary, secondary and archival data, Estelami has studied and published on a range of topics from customer protection and pricing to the history of US-Iran economic relations and American missionary presence in Persia during the nineteenth century. He received his Ph.D. in business from Columbia University, his MBA from McGill University, and his BA from Coe College.

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