An Emirati movie studio has taken the big leap and expanded its operations into the United States. Producers hope the venture will not only tap into the lucrative North American markets, but will also serve as a source of national pride and identity with the Arab characters portrayed in the new productions. Experience Media Studios, which calls itself a next generation global entertainment company, opened its doors in February 2009 in the capital of the United Arab Emirates. Just a year later it has set up an office in Las Vegas, Nevada. “North America accounts for more than a third of the worldwide box office, so this strategic investment is a logical next step for Experience Media Studios,” studio CEO Michael-Ryan Fletchall said in a statement. The studio has been producing regionally themed films and television shows for international audiences. Fletchall said that the new US branch aimed to leverage relationships “with top-tire talent, distribution, and Middle East capital to acquire, package and produce high quality, cost effective entertainment media for US, Canada and worldwide audiences.”
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http://www.themedialine.org/news/news_detail.asp?NewsID=28574 [3]