Billboards Declare ‘Israel Is Ready’ as Coalition Pushes for Saudi Normalization
Massive billboards featuring US President Donald Trump and Saudi Crown Prince Mohammed bin Salman shaking hands against an Israeli flag have gone up across Tel Aviv, Jerusalem, and Washington, DC marking the first time a Saudi leader has appeared on billboards in Israel. The campaign led by the Coalition for Regional Security declares “We Are Ready” and “Israel Is Ready” calling for decisive US leadership to finalize Saudi-Israel normalization as part of the broader Abraham Shield Plan, a strategic initiative aimed at countering regional threats and securing long-term peace in the Middle East.
The Coalition for Regional Security, an alliance of over 100 Israeli security diplomacy and business leaders formed after the October 7 attacks, has been advocating for a robust regional defense partnership. The Abraham Shield Plan outlines six key priorities including stabilizing Gaza, neutralizing Hezbollah, preventing Iranian entrenchment in Syria, fast-tracking Saudi-Israel normalization, blocking Iran’s nuclear ambitions and advancing Israeli-Palestinian separation. According to the coalition these measures would not only reshape regional security but also create a path toward long-term stability.
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“We are at a historic crossroads” the coalition said in a statement. “President Trump Crown Prince Mohammed bin Salman this is the moment to reshape history. Saudi-Israel normalization will transform the Middle East securing our shared future against Iranian aggression and regional instability. It’s time for moderate forces to come together. It’s time for a new regional order. The day after is now. We are ready. Israel is ready.”
The billboard campaign coincides with a letter sent by the coalition to President Trump urging his leadership in securing a Saudi-Israel normalization agreement and implementing the Abraham Shield Plan. The billboards have been placed in key locations including Tel Aviv, Jerusalem, and sites in Washington DC where Israeli Prime Minister Benjamin Netanyahu is visiting.
Public sentiment appears to support the coalition’s push for a new regional framework. According to the Coalition, a recent survey found that 72.5 percent of Israelis favor a US-led initiative encompassing hostage returns, Saudi normalization Palestinian separation and a regional security alliance against Iran.